Marketing Opportunities

The VNLA Board of Directors is committed to marketing the horticulture industry via The Dirt, our quarterly publication, through our website, on social media and through events such as our trade shows, meetings and the Vermont Flower Show. Our goals continue to be to expand our membership, market your business, and showcase the horticulture/green industry to the public.

The Dirt – 2023

The VNLA offers outstanding advertising opportunities for members and associates.  The VNLA represents wholesale growers, retail garden centers and greenhouses, landscape architects, designers, and contractors, arborists, maintenance experts, turf specialists, industry representatives, allied trades-people, educators and students, from across Vermont and beyond.  VNLA members receive a substantial discount on ad placements.

The Dirt, our quarterly newsletter, is digitally mailed directly to over 350 members and associates and advertising in it is a great value and reaches a wide array of industry professionals. The Dirt and all archived issues are also available to read on our website. The Dirt features interesting articles, member and supplier profiles, current industry news and much more. It is published in Spring, Summer, Fall and Winter.

Click here to download and view issues of The Dirt

Ad size options/rates are below. If you prefer a different option or only want to advertise in a single issue please contact the VNLA office. We are happy to work with you to tailor ad placement to your needs.

Note:  In order to provide the best quality reproduction of your print advertisements, we require a digital file of your ad saved as a pdf or jpg.   Please email files to

Deadline for submitting ads are March 15, June 15, September 15, December 15














The 2023 Vermont Flower Show Program & Garden Guide

A second opportunity to promote your business and support the upcoming Vermont Flower Show is to place an ad in the 2023 Vermont Flower Show Program and Garden Guide. This booklet is available to our over 11,000 show visitors and is a valuable way to reach the public during our three day event and beyond. The Garden Guide portion of the program provides tips, resources and information that go beyond our 3 day show. The program will also be available digitally for download. The deadline to reserve ad space in the program is January 20, 2023. The deadline for submitting ads is February 6, 2023. Ad space must be prepaid.




Flower Show Program & Garden Guide










You can sign up for advertising in The Dirt below or you can download the brochure/contract at the link below and mail it to the VNLA office.

DOWNLOAD VNLA 2023 Advertising Brochure & Contract

You can sign up for advertising in the 2023 Vermont Flower Show Program by emailing: to reserve a spot or you can download the brochure/contract at the link above and mail it to the VNLA office.